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Brand crush

superhmns

Identity by @thebrandidentity

#kinetic-typography-distortionkinetic minimalism, technical distortion, sharp typography

The design uses a horizontal distortion effect to imply kinetic energy, pairing sharp, outlined typography with a blurred background. It forces a static image to feel like it has a pulse.

The portable idea

When you want a static object to feel active, lean into lenticular printing or optical distortion. It forces the viewer to physically shift their perspective to read the message. That small movement turns a passive glance into active engagement.

20 May 2026spotted via @thebrandidentity

Steal this for your brand world

Findie's translation of the move above into specific Sense2 products by industry. Pick the row that fits your brief — pricing is per piece at minimum order quantity.

For tech
Software is invisible, so your physical touchpoints need to do the heavy lifting to show momentum.
translates the digital glitch and motion aesthetic directly to their desk space the metallic base adds a technical, hardware-level finish to a simple laptop decal
For fitness
For brands built on movement, a static logo on a flat background feels like a missed opportunity.
a clear canvas where the water itself naturally distorts the artwork printed on the back of the label provides a large format space to print a distorted, energy-focused typographic treatment
For eco
Renewable energy messaging often leans too soft, but applying a kinetic treatment makes sustainability feel like the future.
high-impact wall art for a lobby that shifts from static infrastructure to active energy generation as you walk past a high-contrast, outlined typographic print on raw material creates tension between tech and nature
For agency
If you are pitching a rebrand, hand them a piece of collateral that physically changes as they pass it around the table.
a tactile, desktop-dwelling tool that demonstrates motion design in a physical format the thick epoxy dome naturally bends and magnifies the typography underneath

Three more from the studio

More moments worth a look.

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