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Custom Patches & Embroidery
find it. love it. keep it.
Find it. Love it. Keep it. Custom patches and embroidery are the tactile finish that turns a cap, jacket or tote into something worth keeping — raised stitch, woven detail, a leather tab with a tone-on-tone deboss.
Ask Findie— not sure where to start? Findie will find it for you.
Find it. Love it. Keep it. Custom patches and embroidery are the tactile finish that turns a cap, jacket or tote into something worth keeping — raised stitch, woven detail, a leather tab with a tone-on-tone deboss. Sense2 has been briefing embroidered and patch-led merchandise for Australian agencies, brand teams and uniform programs for 30 years, with thousands of 5-star Google reviews and the sourcing depth to match a swatch, a pantone or a mood board beautifully.
Find it fast
- Patch types:
- embroidered, woven, PVC/rubber, leather, chenille, iron-on, sew-on, velcro-backed, heat-seal
- Embroidery:
- up to 15 thread colours, 3D/puff, metallic and tonal threads, flat or raised stitch
- Typical MOQ:
- 50-100 units for patches; 25 units for direct embroidery on apparel
- Lead time:
- 10-15 business days standard; 5-7 day express on stocked garment lines
- Price range (100qty):
- patches a practical entry-level budget; direct embroidery AU$4.50-$9 per garment plus one-time digitising around AU$55
- Free samples Australia-wide, 48-hour dispatch on stocked garments and patch sample packs
Best for
Choose custom patches & embroidery if your moment is uniform and workwear programs, cap and headwear ranges or launch jackets and varsity merch.
Uniform and workwear programs
Direct embroidery on left chest (7-9cm) for logos, woven patches for role names or site IDs. Velcro-backed patches let staff swap between sites without re-embroidering the garment.
Cap and headwear ranges
Front panel suits raised 3D puff embroidery for bold logos or a flat woven patch with merrowed edge for a heritage feel. Leather patches on 5-panel and trucker caps read as premium founder-label.
Launch jackets and varsity merch
Chenille patches give that letterman weight; combine a chest embroidery with a large back patch for campaign drops and speaker gifts people actually wear.
Tote and bag branding
A woven or leather patch stitched onto canvas elevates the tote beyond a standard print run — the detail agencies use when the tote needs to sit in a retail window.
Limited-run merch and collectibles
Iron-on and sew-on patches let you release sticker-priced merch that fans apply to their own jackets and bags — a campaign moment that keeps travelling.
“The embroidery came back tighter than I'd dared hope — our wordmark has a fine serif and the Sense2 team redrew the stitch file so it read cleanly at 6cm on the chest. The team wore the jackets all winter.”
“We moved our whole cap range to leather front patches last summer and the retail feedback was immediate. Sense2 matched the tan to our existing collateral beautifully and turned the first run around a few days ahead of when we needed them.”
“Our uniform rollout covered three states and Sense2 kitted and split-shipped everything — embroidered polos, jackets and velcro patches — without a single re-send. Considered at every touchpoint.”
Compare your options
| Use case | Our recommendation |
|---|---|
| Uniform and workwear programs | Direct embroidery on left chest (7-9cm) for logos, woven patches for role names or site IDs. Velcro-backed patches let staff swap between sites without re-embroidering the garment. |
| Cap and headwear ranges | Front panel suits raised 3D puff embroidery for bold logos or a flat woven patch with merrowed edge for a heritage feel. Leather patches on 5-panel and trucker caps read as premium founder-label. |
| Launch jackets and varsity merch | Chenille patches give that letterman weight; combine a chest embroidery with a large back patch for campaign drops and speaker gifts people actually wear. |
| Tote and bag branding | A woven or leather patch stitched onto canvas elevates the tote beyond a standard print run — the detail agencies use when the tote needs to sit in a retail window. |
| Limited-run merch and collectibles | Iron-on and sew-on patches let you release sticker-priced merch that fans apply to their own jackets and bags — a campaign moment that keeps travelling. |
Make it a Brand Kit
Pair these together for a coordinated rollout — we’ll kit, brand and deliver everything together.
Founder Label Cap Drop
heritage 6-panel cap with woven or leather front patch, woven neck label and branded hang-tag on recycled card
Best for: Fashion labels, hospitality groups and founder-led retail brands launching headwear
From AU$28 per cap at 100qty
Uniform Program Starter
embroidered polo, embroidered fleece jacket and a velcro-backed site patch set for seasonal staff rotation
Best for: Hospitality, retail and services teams running year-round uniform programs
From AU$62 per staff member at 50 sets
Campaign Jacket Kit
heavyweight varsity or coach jacket with chest embroidery, chenille back patch and branded swing tag
Best for: Campaign launches, team-build gifts and speaker thank-you gifts with lasting wear
From AU$135 per jacket at 50qty
Find it. Love it. Kit it.
How to choose
Start with the garment and the finish you want people to feel. Embroidery sits raised on the fabric, reads as crafted, and survives years of washing — the right call for uniforms, caps, polos and fleece. Woven patches hold fine detail that embroidery can't resolve: small type, gradients, intricate illustration. PVC and rubber patches suit outdoor and technical briefs — hi-vis workwear, adventure apparel, anything that needs to shrug off weather. Leather patches (real or vegan) are the quiet-luxury move on 5-panel caps, heavy totes and denim. Digitising is the step that decides everything. A logo drawn for print doesn't always embroider cleanly — we'll redraw tight serifs, simplify gradients, and proof the stitch file before production. That one-time digitising fee (around AU$55) carries across every reorder. Thread colour is matched to Pantone from Madeira or Marathon libraries; metallic and tonal threads are available for founder-brand briefs where the logo should whisper. Patch attachment matters. Sew-on is permanent and premium. Iron-on suits promotional and fan-merch drops. Velcro-backed is the uniform-program answer when staff rotate sites. Heat-seal is the clean industrial finish for technical apparel. On MOQ: patches typically start at 50-100 units; direct embroidery on apparel starts at 25 because there's no tooling — just the digitised file. Larger runs (500+) drop 20-35% from the 100-qty tier. The brief is the point, not the price — a well-placed woven patch on the right cap does more for a brand than a full-colour print ever will.
Pricing guidance
Pricing rule of thumb: at 100 units, embroidered and woven patches sit around a practical entry-level budget depending on size (up to 10cm) and stitch density. PVC and leather patches run a practical entry-level budget. Direct embroidery on garments is AU$4.50-$9 per position at 100qty, with a one-time digitising fee around AU$55 that carries across reorders. 3D puff embroidery adds AU$1-$2 per garment. At 500+ units expect 20-35% off the 100-qty tier — ask for a stepped quote across 100, 250, 500 and 1,000.
Delivery across Australia
Delivered Australia-wide in 10-15 business days standard — Sydney, Melbourne, Brisbane, Perth, Adelaide, Hobart and Canberra daily. Express 5-7 day turnaround available on stocked garment lines and pre-made patch runs. Free shipping on orders over AU$500. We kit, split-ship to multiple sites, and run timed-release dispatch for uniform rollouts and campaign drops at no extra handling.
Why Sense2
- ✦30 years of embroidery and patch briefs — uniform programs, agency merch, founder-led fashion labels and national retail rollouts
- ✦In-house design studio that digitises your logo for embroidery cleanly — tight registration on small text, brand-accurate thread matching from Madeira and Marathon colour libraries
- ✦thousands of products in the Sense2 catalogue to carry the patch — caps, beanies, workwear, varsity jackets, canvas totes, denim, fleece and heavyweight tees
- ✦Thousands of 5-star Google reviews — Customers consistently rate Sense2 for reliability, clear proofs and creative outcomes that exceed expectations
Frequently asked questions
What's the minimum order for custom patches and embroidery?▾
Custom patches typically start at 50-100 units. Direct embroidery on apparel starts at 25 units because there's no tooling — just the digitised stitch file. Premium finishes like leather and chenille patches may start at 100. For 500+ runs expect 20-35% off the 100-qty tier.
How long do patches and embroidered apparel take to produce?▾
Standard lead time is 10-15 business days from artwork approval and stitch-file sign-off. Express 5-7 day turnaround is available on stocked garment lines. Digitising the logo adds 1-2 days up-front, but that file then carries across every reorder with no further setup.
What patch and embroidery types do you offer?▾
Embroidered, woven, PVC/rubber, leather, chenille, iron-on, sew-on, velcro-backed and heat-seal patches. Direct embroidery covers flat stitch, 3D puff, metallic threads and tonal work. We match threads to Pantone from Madeira and Marathon libraries for brand-accurate colour.
Can I see a sample before I commit to a full run?▾
Yes. Free samples ship Australia-wide, dispatched within 48 hours on stocked garments and patch sample packs. Pre-production samples with your digitised stitch file are available on larger runs — holding the embroidery in the hand before artwork lock is what we recommend after 30 years of patch briefs.
Will my logo embroider cleanly, or does it need redrawing?▾
Our in-house design studio digitises every logo for embroidery — tight serifs, fine type and gradients often need redrawing to hold registration in thread. We proof the stitch file before production and adjust density, underlay and path so the finish reads cleanly at the size you want.
Do you offer sustainable patch and embroidery options?▾
Yes. Woven patches on recycled polyester thread, vegan leather patches, OEKO-TEX certified embroidery threads and organic-cotton or rPET base garments are all available. GOTS and FSC-certified options on request for uniform programs with sustainability reporting commitments.
Related categories
Ready to build something people will actually keep?
Tell us the moment — the onboarding day, the brand refresh, the conference, the client thank-you — and we’ll shortlist, mock up and deliver. Samples available (cost + freight applies, credited back), 48-hour dispatch, creative thinking included.
Find it. Love it. Keep it.