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Custom Tote Bags

find it. love it. carry it.

Find it. Love it. Carry it. Custom tote bags are where a brand travels into everyday life — the canvas carried past a shopfront, the cotton one that lives on the hook by the door, the rPET tote folded into a handbag for the weekend market.

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Find it. Love it. Carry it. Custom tote bags are where a brand travels into everyday life — the canvas carried past a shopfront, the cotton one that lives on the hook by the door, the rPET tote folded into a handbag for the weekend market. Sense2 has been briefing tote bags for Australian agencies and brand teams, with more than 900 styles across our extensive catalogue and thousands of 5-star Google reviews for thoughtful creative work.

Find it fast

Catalogue depth:
900+ tote styles across cotton, canvas, jute, rPET, non-woven, calico and laminated paper
Typical MOQ:
50-250 on most styles; 25 on pilot runs for calico and jute
Lead time:
7-15 business days standard; 1-4 business days branded on core lines
Branding:
screen print (1-6 colour), full-colour digital, embroidery, heat transfer, edge-to-edge sublimation on rPET
Fabric weights:
non-woven 80gsm, light cotton 140gsm, mid canvas 220-280gsm, heavy canvas 340gsm
Price range (100qty, 1-colour):
AU$1.95-$12 per unit depending on material and weight
Free samples Australia-wide, 48-hour dispatch from our Sydney warehouse

Best for

Choose custom tote bags if your moment is brand launches and retail gift-with-purchase, conference and delegate packs or staff onboarding and culture moments.

Brand launches and retail gift-with-purchase

Heavy-duty cotton totes (280-340gsm) with a considered tagline and edge-to-edge print photograph beautifully in-store and on social — the tote becomes the campaign image people carry home.

Conference and delegate packs

Non-woven totes at 80gsm for expo volume, canvas totes for speaker and VIP packs. A colour story that matches the keynote deck turns the tote into the conference photograph.

Staff onboarding and culture moments

A mid-weight canvas tote in the brand's quieter accent colour, debossed rather than printed, paired with a notebook and enamel mug — the piece that stays on the studio hook long after week one.

Sustainable campaigns and eco storytelling

rPET totes from recycled bottles, GOTS organic cotton and jute with natural handles tell a material story that matches the brief — sustainability, done credibly.

Our launch totes arrived the day before our brand refresh event and everyone in the room wanted one. Six months on, we still spot them around Melbourne — which is every brand manager's dream.

Priya · Head of Brand
Melbourne health brand

The team understood our brand so quickly — from colour palette to tone — that the totes felt like an extension of the campaign, not an add-on. Speedy turnaround and beautifully finished.

Sarah · Creative Director
independent hospitality group

We reorder our canvas totes every season and they remember our brand codes beautifully. Delivered on time, every time, and always with something fresh to suggest for the next run.

Lara · Marketing Manager
national retail brand

Compare your options

Use caseOur recommendation
Brand launches and retail gift-with-purchaseHeavy-duty cotton totes (280-340gsm) with a considered tagline and edge-to-edge print photograph beautifully in-store and on social — the tote becomes the campaign image people carry home.
Conference and delegate packsNon-woven totes at 80gsm for expo volume, canvas totes for speaker and VIP packs. A colour story that matches the keynote deck turns the tote into the conference photograph.
Staff onboarding and culture momentsA mid-weight canvas tote in the brand's quieter accent colour, debossed rather than printed, paired with a notebook and enamel mug — the piece that stays on the studio hook long after week one.
Sustainable campaigns and eco storytellingrPET totes from recycled bottles, GOTS organic cotton and jute with natural handles tell a material story that matches the brief — sustainability, done credibly.

Make it a Brand Kit

Pair these together for a coordinated rollout — we’ll kit, brand and deliver everything together.

Launch Day Tote Pack

heavy canvas tote (280gsm) with tone-on-tone print, debossed A5 journal, engraved metal pen and a handwritten thank-you card in branded tissue

Best for: Brand launches, press drops and VIP campaign reveals

From AU$38-$55 per kit at 100qty

Delegate Welcome Tote

rPET tote with full-colour sublimation, lanyard with custom bracket, reusable drink bottle and printed agenda insert

Best for: Conferences, expos and industry summits

From AU$18-$28 per kit at 250qty

Quiet Luxury Tote Set

heavyweight organic cotton tote with tone-on-tone deboss, enamel pin, seeded-paper card and tissue-wrapped gift presentation

Best for: Hospitality launches, fashion and retail gift-with-purchase

From AU$22-$34 per kit at 100qty

Find it. Love it. Kit it.

How to choose

Start with where the tote will live, not how it looks on the spec sheet — that's the part we enjoy most about a tote brief. If it's a one-day expo floor, non-woven at 80gsm or calico at 140gsm delivers brand presence at volume without inflating unit cost. If the tote needs to survive a year of commuting, farmers' markets or the daily studio walk, move up to 220-340gsm canvas or heavyweight cotton — fabric weight is the first thing people notice in the hand, and thin totes read cheap no matter how beautifully the print lands. Material shapes the story. Canvas is the classic — structured, prints cleanly, holds shape when folded in a launch box. Organic cotton (GOTS-certified on request) is softer, drapes more like a handbag, takes discharge print beautifully. Jute brings a natural, textural feel that suits artisanal and hospitality brands. rPET made from recycled plastic bottles is lightweight, fold-flat and ideal for edge-to-edge sublimation when the campaign is colour-led. Calico and non-woven cover the budget-to-mid tier where volume matters most. Branding method is the second decision, and it changes the maths. A 1-colour screen print is the cleanest way to carry a bold logo on cotton or canvas. Full-colour digital and edge-to-edge sublimation (on rPET) are how you get full-bleed pattern work, gradients and photography. Embroidery on heavy canvas or cotton reads as premium and never fades — add around AU$1.50-$4 per unit with a one-time digitising fee. Tone-on-tone deboss on heavier fabrics is the quiet-luxury move when the brand doesn't want to shout. On MOQ: most custom totes start at 50-100 units. Calico and jute can pilot at 25. At 500+ units expect 20-35% off the 100-qty tier; at 2,000+ ask for a stepped quote across 100, 250, 500, 1,000 and 2,000 so the creative team can match run-size to campaign phase. Always order a sample. Forty-eight hours from request to your desk. The Head of Brand holds it, feels the weight, and the decision makes itself. Fast can still feel thoughtful — that's the standard we hold ourselves to.

Pricing guidance

Pricing rule of thumb at 100 units with a 1-colour screen print: non-woven tote AU$1.95-$3.50, calico tote AU$2.50-$4.20, rPET tote AU$2.80-$4.50, mid-weight cotton tote AU$3.80-$6.50, heavy canvas tote AU$6-$12, jute tote AU$6-$12. At 500 units those drop 20-35%. Full-colour digital or sublimation adds AU$0.35-$0.80 per unit. Screen-print setup AU$40-$85 per colour, once-off. Embroidery adds AU$1.50-$4 per unit plus a digitising fee of around AU$55.

Delivery across Australia

Delivered Australia-wide in 7-15 business days standard — Sydney, Melbourne, Brisbane, Perth, Adelaide, Hobart and Canberra daily. Many core tote lines are branded in 1-4 business days, with 3-5 day express available on 400+ SKUs for late briefs. Free shipping on orders over AU$500. We kit, split-ship to multiple venues or state offices, and run timed-release dispatch for launch windows at no extra handling.

Why Sense2

  • 30 years of tote briefs — Australia's longest-running merch partner, trusted by leading brands including Telstra, Westpac, Commonwealth Bank, LVMH, Sony, Warner Music, Australian Government agencies, universities and local councils
  • In-house design studio for art setup, mockups and packaging that tells your story — from tone-on-tone deboss on canvas to edge-to-edge sublimation on rPET
  • Rapid Australia-wide delivery: Sydney, Melbourne, Canberra, Adelaide, Perth, Brisbane and everywhere in between — with speed you can trust
  • Thousands of 5-star Google reviews — Customers consistently rate Sense2 for reliability, clear proofs and creative outcomes that exceed expectations

Frequently asked questions

What's the minimum order for custom tote bags?

Most custom totes start at 50-100 units, with calico and jute able to pilot from 25. Premium heavy-canvas and organic-cotton totes typically start at 50. For 2,000+ national rollouts expect 25-35% off the 100-qty tier — ask for a stepped quote across 100, 250, 500, 1,000 and 2,000 so we can match run-size to campaign phase.

How long do custom tote bags take to produce and deliver in Australia?

Standard lead time is 7-15 business days from artwork approval. Many core tote lines are branded in 1-4 business days, with 3-5 day express available on 400+ SKUs. For Sydney, Melbourne and Brisbane briefs we can often courier same-week on stocked decorated cotton and non-woven totes.

What branding methods work best on tote bags?

Screen print (1-6 colour) is the cleanest, most cost-effective method on cotton, canvas and non-woven. Full-colour digital and edge-to-edge sublimation on rPET carry gradients and photography. Embroidery reads as premium on heavy canvas and cotton. Tone-on-tone deboss is the quiet-luxury move for brands that don't want to shout.

Can I see a sample of a tote bag before I order?

Yes. Free samples ship Australia-wide, dispatched within 48 hours from our Sydney warehouse. Pre-production samples with your actual artwork are available on larger runs. After 30 years of tote briefs, we know the weight, handle stitch and print register are what people decide on — never the spec sheet alone.

Do you offer eco-friendly and sustainable tote bags?

Yes. Our eco tote range includes rPET totes from recycled plastic bottles, GOTS-certified organic cotton, jute, hemp and FSC-certified laminated paper. We can share material stories, recycled-content percentages and certification notes for the campaign brief — sustainability, done credibly.

Which tote material is best for conferences versus retail gift-with-purchase?

For conferences and expo volume, non-woven (80gsm) and calico deliver brand presence at the right unit economics. For retail gift-with-purchase and brand launches, step up to 220-340gsm canvas or heavyweight organic cotton — the tote becomes the campaign image people carry home, photograph and keep using.

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Ready to build something people will actually keep?

Tell us the moment — the onboarding day, the brand refresh, the conference, the client thank-you — and we’ll shortlist, mock up and deliver. Samples available (cost + freight applies, credited back), 48-hour dispatch, creative thinking included.

Find it. Love it. Carry it.

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