Esky
Cooler Bags (Striped Cotton Canvas)
From $31.43MOQ 50
CATEGORY · 6 products in this category.
Cooler Bags & Esky
find it. love it. carry it.
Find it. Love it. Carry it. Cooler bags and branded esky are the promotional pieces that travel with people — to the beach, the footy, the long weekend away, the summer launch on the lawn.
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Find it. Love it. Carry it. Cooler bags and branded esky are the promotional pieces that travel with people — to the beach, the footy, the long weekend away, the summer launch on the lawn. Sense2 has been briefing custom cooler bags for Australian agencies and brand teams for 30 years, with 220+ styles across our extensive catalogue and thousands of 5-star Google reviews for bringing creative thinking and beautiful finish to every summer campaign.
Find it fast
- Catalogue depth:
- 220+ cooler bag, esky, chiller bag, wine cooler and picnic cooler formats
- Typical MOQ:
- 50-250 depending on style; premium esky and hard coolers from 25 on pilot runs
- Lead time:
- 7-15 business days standard; 3-5 day express available on 120+ stocked lines
- Branding:
- screen print (1-4 colour), pad print, full-colour digital transfer, edge-to-edge sublimation, heat transfer, embroidery on canvas lids
- Materials:
- 600D polyester, rPET, non-woven, canvas, neoprene, jute with PEVA lining, genuine leather trim on premium editions
- Insulation:
- closed-cell foam, PEVA lining, aluminium foil interior; premium esky offers 24-48 hour ice retention
- Price range (100qty, 1-colour):
- AU$4.50-$85 per unit from soft tote-style chillers to hard-shell branded esky
- Rapid Australia-wide delivery:
- Sydney, Melbourne, Canberra, Adelaide, Perth, Brisbane and everywhere in between
Best for
Choose cooler bags & esky if your moment is summer brand activations and launch events, staff summer gifting and eofy client thank-yous or hospitality, wine and food retail gift-with-purchase.
Summer brand activations and launch events
Full-colour sublimated cooler totes carry a campaign visual edge-to-edge — the piece that gets photographed on the lawn and posted from the picnic rug. Pair with a branded drink bottle for the launch kit.
Staff summer gifting and EOFY client thank-yous
A branded esky or premium hard cooler with a tone-on-tone embroidered lid becomes the one that lives beyond the campaign — on the deck, in the boot, at every long weekend for years.
Hospitality, wine and food retail gift-with-purchase
Wine cooler bags and two-bottle carriers in jute or canvas with PEVA lining photograph beautifully and carry the brand into every dinner party. Choose 600D polyester for volume; canvas for the premium register.
Conferences, sporting clubs and member organisations
Lunch-size cooler bags work harder than any lanyard at an outdoor event — delegates keep them. Non-woven chillers scale beautifully for expo volume; 600D polyester holds up for daily commute use.
“Our summer campaign cooler bags arrived a full week ahead of the activation and the full-wrap print came up beautifully — every guest walked out with one and we still see them on beaches around Sydney. The team understood the brand codes immediately.”
“We reorder the branded esky every January for our sporting club partnerships. The Sense2 team remembers our colour palette beautifully and always suggests something fresh — and delivery lands right on time, every year.”
“The wine cooler bags were the quiet stars of our EOFY client gifts — elegant rather than worthy, beautifully finished, and the canvas felt considered at every touchpoint. Our partners have told us they still use them every weekend.”
Compare your options
| Use case | Our recommendation |
|---|---|
| Summer brand activations and launch events | Full-colour sublimated cooler totes carry a campaign visual edge-to-edge — the piece that gets photographed on the lawn and posted from the picnic rug. Pair with a branded drink bottle for the launch kit. |
| Staff summer gifting and EOFY client thank-yous | A branded esky or premium hard cooler with a tone-on-tone embroidered lid becomes the one that lives beyond the campaign — on the deck, in the boot, at every long weekend for years. |
| Hospitality, wine and food retail gift-with-purchase | Wine cooler bags and two-bottle carriers in jute or canvas with PEVA lining photograph beautifully and carry the brand into every dinner party. Choose 600D polyester for volume; canvas for the premium register. |
| Conferences, sporting clubs and member organisations | Lunch-size cooler bags work harder than any lanyard at an outdoor event — delegates keep them. Non-woven chillers scale beautifully for expo volume; 600D polyester holds up for daily commute use. |
Make it a Brand Kit
Pair these together for a coordinated rollout — we’ll kit, brand and deliver everything together.
Summer Launch Kit
full-colour sublimated 12-can cooler tote, branded reusable drink bottle, enamel mug and a printed picnic rug sleeve
Best for: Campaign launches, brand activations and press drops through November-February
From AU$48-$72 per kit at 250qty
EOFY Client Thank-You Box
branded canvas wine cooler (two-bottle), AU-sourced wine bottle sleeve, tone-on-tone debossed notebook and a handwritten card in branded tissue
Best for: Premium client gifting, partner appreciation and EOFY thank-yous
From AU$55-$95 per kit at 100qty
Staff Summer Pack
600D polyester 6-can lunch cooler, branded drink bottle, sunscreen stick and a printed beach towel
Best for: People & culture summer gifting, onboarding in January intakes, sporting club packs
From AU$32-$48 per kit at 250qty
Find it. Love it. Kit it.
How to choose
Start with the moment, not the style — that's the part we enjoy most about a cooler brief. If the piece lives on a single summer activation day, a non-woven chiller or soft tote-style cooler at AU$4.50-$8 carries the campaign beautifully and the unit economics hold at scale. If it needs to survive five summers in the boot of a car (staff gifts, client thank-yous, sporting club merchandise), step up to 600D polyester, canvas with PEVA lining, or a genuine branded esky with hard-shell construction and 24-48 hour ice retention. Insulation is the spec that decides whether people keep the bag. Closed-cell foam with PEVA lining is the sweet spot for soft coolers — holds cold for 4-8 hours, folds flat, takes a full-colour print. Aluminium foil interiors feel lighter but lose cold faster; fine for a day trip, wrong for a weekend. Hard esky use rotomolded polyethylene with thick-wall insulation; those are the ones that become family heirlooms. Branding method drives both price and aesthetic. A 1-colour screen print on 600D polyester is the cheapest way to carry a bold logo and reads cleanly. Full-colour digital transfer or edge-to-edge sublimation on rPET or polyester is how you wrap a campaign visual across the whole bag — our studio loves these briefs because the creative can breathe. Pad print suits small logos on curved zip pockets and bottle-holder loops. Embroidery reads as premium on canvas lids and jute panels. On size and shape: 6-can cooler bags are the lunch-bag commuter format; 12-can cooler totes are the picnic and beach format; 24-can and wheeled coolers are for sporting clubs, fishing trips and weekend activations. Wine cooler bags come in one-bottle sleeves, two-bottle carriers and six-bottle picnic totes. MOQ starts at 50-100 on most soft coolers, dropping to 25 on pilot runs for premium esky. At 1,000+, expect 25-35% off the 100-qty tier. And always order a sample — 48 hours from request to your desk. You need to hold the zip, feel the lining, test whether the lid actually closes on a full load. Fast can still feel thoughtful.
Pricing guidance
Pricing rule of thumb: at 100 units with a 1-colour screen print, a non-woven chiller sits around AU$4.50-$7, a 600D polyester 6-can cooler AU$7-$14, a canvas or jute wine cooler AU$12-$22, a 24-can cooler tote AU$18-$32, and a branded hard-shell esky AU$55-$85 depending on litre capacity. Full-colour digital transfer adds AU$0.80-$1.60 per unit; edge-to-edge sublimation is priced into the unit on rPET and polyester. Setup is AU$40-$85 per colour, once off. Embroidery adds AU$2-$4 per unit with a one-time digitising fee around AU$55.
Delivery across Australia
Delivered Australia-wide in 7-15 business days standard — Sydney, Melbourne, Brisbane, Perth, Adelaide, Hobart and Canberra daily. Many cooler bag lines branded in 1-4 business days, with 3-5 day express available on 120+ stocked SKUs for late-summer briefs. Free shipping on orders over AU$500. We kit, split-ship to multiple venues or state offices, and run timed-release dispatch for launch windows at no extra handling.
Why Sense2
- ✦30 years of summer campaigns — trusted by leading brands including Telstra, Westpac, Commonwealth Bank, Sony, Warner Music, Australian Government agencies, universities and local councils
- ✦thousands of products in the range sourced by our international trend-sourcing partners — so your cooler bag feels of-the-moment rather than catalogue-generic
- ✦In-house design studio for art setup, mockups and full-wrap sublimation artwork — the part we enjoy most is watching a summer campaign come together across tote, bottle and cooler as one story
- ✦Thousands of 5-star Google reviews — Customers consistently rate Sense2 for reliability, clear proofs and creative outcomes that exceed expectations
Frequently asked questions
What's the minimum order for branded cooler bags and esky?▾
Most soft cooler bags start at 50-100 units. Non-woven chillers can drop to 25 on pilot runs, and premium hard-shell esky typically start at 25-50. For 1,000+ briefs expect 25-35% off the 100-qty tier — ask for a stepped quote across 100, 250, 500 and 1,000 so you can see where the breakpoints sit for your campaign.
How long do custom cooler bags take to produce and deliver in Australia?▾
Standard lead time is 7-15 business days from artwork approval. Many core lines are branded in 1-4 business days, and 3-5 day express is available on 120+ stocked SKUs. For summer campaigns we recommend briefing early — October-December is peak season and premium esky lines can tighten.
What branding methods work best on cooler bags?▾
Screen print (1-4 colour) is the cleanest method on 600D polyester and canvas. For full campaign visuals, edge-to-edge sublimation on rPET or polyester wraps artwork across the whole bag — our studio loves these briefs. Pad print suits small curved areas; embroidery reads premium on canvas lids. Setup is AU$40-$85 per colour, once off.
How long does a branded cooler bag actually keep drinks cold?▾
Closed-cell foam with PEVA lining holds cold for 4-8 hours — the sweet spot for day activations and commuter lunch coolers. Aluminium foil interiors are lighter but lose cold faster. Premium hard-shell esky with rotomolded polyethylene construction can hold ice for 24-48 hours, which is why they become the piece that lives beyond the campaign.
Do you offer eco-friendly cooler bag options?▾
Yes. Our eco cooler range includes rPET sublimated coolers made from recycled plastic bottles, jute and canvas chillers with PEVA lining, and recycled non-woven bottle bags. We can route you to FSC-certified tags, recycled packaging and PFAS-free linings where the brief calls for credible sustainability storytelling.
Can I see a sample of a cooler bag before I order?▾
Yes. Free samples ship Australia-wide, dispatched within 48 hours. Pre-production samples with your actual artwork are available on larger runs. After 30 years of summer briefs, we know the zip quality, lining weight and insulation thickness are what people decide on — never the spec sheet alone.
Related categories
Ready to build something people will actually keep?
Tell us the moment — the onboarding day, the brand refresh, the conference, the client thank-you — and we’ll shortlist, mock up and deliver. Samples available (cost + freight applies, credited back), 48-hour dispatch, creative thinking included.
Find it. Love it. Carry it.
More about Promotional Esky▾
Custom Esky: Your Personalised Cooling Solution by Sense2
Keep drinks icy and your logo front-and-centre—beach days, BBQs, footy finals, sorted. Looking for branded eskies that survive a full summer of corporate events and still look sharp? A custom esky is one of the highest-visibility promotional products in Australia—parked at the centre of every outdoor gathering, your logo earns hours of impressions per use. Which cooler size actually fits your campaign: a 12-can lunch run or a 50-litre sideline beast? Sense2 has supplied branded coolers to clients from Telstra field teams and BHP site activations to AFL club merchandise programs and Tourism Australia welcome kits for 30 years. In our Spend Index of thousands of branded orders, eskies and coolers rank among the top ten items for repeat reorders—teams and clubs come back season after season. Beverage brands like Carlton & United and Lion Nathan have turned lid-top branding into a media channel at festivals and sporting events across NSW, QLD, and Victoria. Local councils and state government departments use branded coolers in community health campaigns and outdoor staff kits, while real-estate agencies hand them out at settlement gifts—a move that generates word-of-mouth referrals at every neighbourhood barbecue. When comparing suppliers, Sense2's strength is depth of eco options (rPET soft shells, recycled cartons) and the ability to kit coolers with drinkware, stubby holders, and bottle openers into a single branded pack. For buyers who need ultra-premium rotomoulded coolers at the top end, specialist outdoor retailers may carry those lines—but for branded promotional eskies with full-colour printing and low MOQs from 25 units, Sense2 delivers the broadest range in Australia.Range at a glance
- Personal coolers — 6–12 can hard/soft models for lunches and picnics
- Family & event eskies — 20–45 L for weekends and team days out
- Heavy-duty chests — 50–110 L with reinforced hinges for camping and activations
- Backpack & wheelie coolers — hands-free carry or easy roll across parks and sand
Build & performance
- Insulation — foam-injected hard shells or thick soft-wall builds for long chill time
- Shells — impact-resistant polyethylene/PP or rugged ripstop/rPET (soft)
- Hardware — lockable lids, bottle-opener tabs, drain plugs, tie-down points
- Ice life — spec'd per model; premium lines offer multi-day performance with block ice
Branding options
- Full-colour panel prints — lid tops, front faces, or wrap graphics (hard coolers)
- Spot screen prints — bold logos on soft coolers and fabric panels
- Vinyl decals & domed badges — crisp marks with fast lead times
- Embroidery/patches — woven or rubber patches on soft shells for a retail look
- Personalisation — team names, numbering, or event editions on badge zones
Design tips
- Keep small type ≥ 2.5 mm; choose high contrast against lid/body colour
- Use a clean front or lid-top mark for maximum visibility in photos
- Add QR/CTA on a swing tag or decal—keep the main panels tidy
- Match handle/strap accents to your PMS for a cohesive set
Industry spotlight: who orders branded eskies?
- Beverage & FMCG brands — Carlton & United, craft breweries, and soft-drink distributors use lid-top prints as mobile billboards at festivals
- Construction & mining — BHP, Boral, and tier-one contractors supply site crews with branded hard-shell coolers in safety colours
- Real estate & finance — Ray White, ANZ, and NAB gift coolers at settlements and staff appreciation events
- Sport & recreation — NRL, AFL, and local cricket clubs run sideline coolers with multi-sponsor panels
Use cases
- Brisbane & beyond — park picnics, beach runs, backyard sessions
- Corporate & brand events — sponsor coolrooms, VIP zones, prize packs
- Retail promotions — gift-with-purchase or loyalty redemptions
- Team & club merch — sideline chillers with sponsor blocks
Good • Better • Best (price-tier ideas)
- Good — 12-can hard esky + one-colour lid print
- Better — 28 L soft tote cooler (rPET) + two-position logo + bottle opener tab
- Best — 50 L heavy-duty chest + full-colour lid panel + numbered event badge
Sustainability options
- Soft shells in rPET; low-ink prints; recycled cartons
- Durable builds = fewer disposable chillers and less waste over time
Specs to consider when you brief
- Capacity & form (can count or litres; chest/tote/backpack/wheelie)
- Insulation goal (day trip vs multi-day)
- Features (drain, opener, tie-downs, pockets)
- Brand zones (lid, front, sides, patches)
- Colourways (body/lid/strap PMS alignments)