Sense2
CATEGORY · 13 products in this category.

Badges & Buttons

find it. love it. keep it.

Find it. Love it. Keep it. Custom badges and buttons are the smallest piece of brand real estate that still changes a room — the enamel pin on a lanyard, the tin button on a tote, the metal lapel badge that quietly says this person belongs here.

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Find it. Love it. Keep it. Custom badges and buttons are the smallest piece of brand real estate that still changes a room — the enamel pin on a lanyard, the tin button on a tote, the metal lapel badge that quietly says this person belongs here. Sense2 has been briefing badges for Australian agencies, councils and brand teams for 30 years, with thousands of 5-star Google reviews and an in-house design studio that sweats every 25mm of artwork before production.

Find it fast

Typical MOQ:
100 for tin button badges, 100-250 for soft enamel pins, 50-100 for hard enamel lapel badges
Lead time:
7-12 business days standard on tin buttons; 15-20 business days for enamel badges (mould + production). Express 5-7 days available on core lines
Sizes:
25mm, 37mm, 45mm, 58mm and 75mm for tin buttons; 15-50mm for enamel lapel pins; custom shapes on request
Finishes:
soft enamel, hard enamel, die-struck, printed dome, offset-print tin button, woven and embroidered fabric badges
Attachments:
pin-back (safety clasp, butterfly, rubber clutch), magnetic back, bulldog clip, stick pin, sew-on, Velcro
Price range (250qty, 1-colour):
AU$0.55-$1.20 for tin buttons; AU$2.40-$5.80 for soft enamel pins at 38mm

Best for

Choose badges & buttons if your moment is conference and event identification, campaign launches and activations or staff recognition and milestone awards.

Conference and event identification

Pair a printed tin button or enamel pin with a branded lanyard and card holder. Magnetic-back pins avoid pinholes in delegate blazers — a small detail senior guests notice.

Campaign launches and activations

58mm and 75mm tin buttons are the classic rally piece — full-colour offset print, bold typography, one line of campaign copy. Beautifully democratic and endlessly photographable.

Staff recognition and milestone awards

Hard enamel lapel badges with tone-on-tone plating (antique gold, rose gold, black nickel) read as jewellery rather than merch. The piece that stays on the jacket for years.

Retail and fashion collaborations

Soft enamel pins on a backer card are the gift-with-purchase that gets kept. Consider limited-edition numbering for collector energy — every drop gets posted.

Membership and advocacy

Woven and embroidered fabric badges for uniforms and caps; printed tin buttons for drives and public-facing moments. Both carry a cause with quiet dignity.

Our enamel pins arrived the week before our milestone dinner and the plating was exactly the tone we'd hoped for. Recipients wore them for the rest of the evening — which tells you everything about how beautifully they landed.

Tamsin · Head of People Experience
Melbourne professional services firm

We reorder our conference tin buttons with Sense2 every year. The team remembers our brand codes beautifully and always flags artwork details at 38mm we'd otherwise have missed.

Asha · Events & Brand Lead
nationwide member organisation

Three of our delegates posted photos of the badge pack before the opening keynote. Sense2 understood the audience and made the smallest piece of the kit feel like the most considered one.

Clara · Marketing Manager
Sydney technology scale-up

Compare your options

Use caseOur recommendation
Conference and event identificationPair a printed tin button or enamel pin with a branded lanyard and card holder. Magnetic-back pins avoid pinholes in delegate blazers — a small detail senior guests notice.
Campaign launches and activations58mm and 75mm tin buttons are the classic rally piece — full-colour offset print, bold typography, one line of campaign copy. Beautifully democratic and endlessly photographable.
Staff recognition and milestone awardsHard enamel lapel badges with tone-on-tone plating (antique gold, rose gold, black nickel) read as jewellery rather than merch. The piece that stays on the jacket for years.
Retail and fashion collaborationsSoft enamel pins on a backer card are the gift-with-purchase that gets kept. Consider limited-edition numbering for collector energy — every drop gets posted.
Membership and advocacyWoven and embroidered fabric badges for uniforms and caps; printed tin buttons for drives and public-facing moments. Both carry a cause with quiet dignity.

Make it a Brand Kit

Pair these together for a coordinated rollout — we’ll kit, brand and deliver everything together.

Conference Delegate Pack

Custom lanyard with printed card holder, 58mm full-colour tin button badge, branded A5 notebook and engraved metal pen — kitted in a branded paper bag

Best for: Conferences, summits and multi-day events where delegates need identification and a takeaway

From AU$14.50 per kit at 500qty

Campaign Activation Bundle

75mm full-colour tin button, campaign sticker pack, seeded-paper flyer and enamel pin on a printed backer card

Best for: Campaign launches, street activations, festivals and advocacy drops

From AU$6.80 per bundle at 1,000qty

Milestone Recognition Set

Hard enamel lapel pin with rose gold plating, presentation box with branded insert, and a handwritten certificate card

Best for: Staff milestones, board recognition, long-service awards and alumni moments

From AU$18.50 per set at 100qty

Find it. Love it. Kit it.

How to choose

Start with the register, not the size — that's the part we enjoy most about a badge brief. Tin button badges (25mm through 75mm) are the democratic, campaign-ready piece: full-colour offset print, under a dollar a unit at volume, and the canvas handles photographic imagery, gradients and fine type beautifully. They suit campaigns, rallies, festivals, GWP drops and any moment where you want the brand to feel accessible and of-the-moment. Soft enamel pins are the craft register — recessed metal outlines, raised plating (gold, silver, black nickel, antique brass), colour filled by hand and cured. They photograph with texture and shadow, which is why the design community keeps reaching for them. Hard enamel (cloisonné) takes it further: the enamel is polished flat to the metal so the badge reads as a single jewelled surface. It's the finish we recommend for staff milestone awards, board-level gifting and anything meant to last decades on a jacket. Printed dome badges sit between the two — a printed graphic sealed under a clear epoxy dome, mounted on a metal base. They handle full-colour artwork like a tin button but carry the weight of an enamel pin. Woven and embroidered fabric badges are the uniform register: iron-on, sew-on or Velcro, excellent on caps, polos and workwear. Attachments matter more than people expect. Butterfly clutches are standard and cheap; rubber clutches hold better through a long event; magnetic backs are the executive choice for fine tailoring; bulldog clips suit high-turnover conference use where delegates swap badges between sessions. On sizing: 25mm reads as a mark, 38mm as a statement, 58mm as a campaign, 75mm as a rally. Under 20mm in enamel, fine type starts to close up — our studio will flag that on proof. Always order a pre-production sample on enamel runs. The mould is a one-time investment, and the first strike is the one that tells you the plating, colour fill and line weight are where they need to be. Fast can still feel thoughtful — that's the standard we hold ourselves to.

Pricing guidance

Pricing rule of thumb: at 250 units, a 38mm full-colour tin button sits around a practical entry-level budget; a 58mm tin button AU$1.10-$1.80. Soft enamel pins at 38mm sit AU$2.40-$5.80 at 250qty depending on colour count and plating; hard enamel runs AU$3.20-$7.50 at the same volume. Printed dome badges AU$1.80-$3.40 at 250qty. Mould setup on enamel is AU$70-$150 once-off; tin buttons have no tooling fee. At 1,000+ expect 25-40% off the 250-qty tier. Custom shapes, cut-outs, glitter fill, glow-in-dark and numbered editions add AU$0.30-$0.90 per unit.

Delivery across Australia

Delivered Australia-wide in 7-15 business days standard — Sydney, Melbourne, Brisbane, Perth, Adelaide, Hobart and Canberra daily. Speed you can trust: tin button badges branded in 5-7 business days on core sizes, with 3-5 day express available on late briefs. Enamel pins run 15-20 business days including moulding; we can courier pre-production samples within the window so your team holds the plating before the full run ships. Free shipping on orders over AU$500, kitting and split-ship available for multi-site events at no extra handling.

Why Sense2

  • 30 years of badge briefs — trusted by Australian Government agencies, universities, councils, member organisations and national retail brands for compliant, on-brand roll-outs
  • In-house design studio cleans up line weights, sets Pantone matches and builds mould-ready artwork — so the 25mm version of your logo reads as crisply as the billboard
  • thousands of products in the wider catalogue — badges pair beautifully with lanyards, card holders, tote bags and notebooks for a complete conference or onboarding kit
  • Thousands of 5-star Google reviews — Customers consistently rate Sense2 for reliability, clear proofs and creative outcomes that exceed expectations

Frequently asked questions

What's the minimum order for custom badges and buttons?

Tin button badges start at 100 units across 25mm to 75mm sizes. Soft enamel pins typically start at 100-250 units to make the mould economics work. Hard enamel lapel badges start at 50-100 units. Woven and embroidered fabric badges start at 100. For 1,000+ briefs expect 25-40% off the 250-qty tier — ask for a stepped quote.

How long do custom badges take to produce and deliver in Australia?

Tin button badges run 7-12 business days standard with 5-7 day express on core sizes. Enamel pins take 15-20 business days including the mould strike, plating and hand-filling. Woven fabric badges run 12-18 business days. Rush production is possible on tin buttons for late campaign briefs — tell us the date and we'll work back from it.

What printing and finishing methods do you offer?

Full-colour offset print under mylar for tin buttons, soft enamel with recessed metal outlines, hard enamel (cloisonné) polished flat, printed dome with epoxy resin, die-struck metal without colour fill, and woven or embroidered fabric construction. Plating options include gold, silver, antique brass, black nickel, rose gold and copper. Glitter fill, glow-in-dark and numbered editions available.

Can I see a sample before committing to the full run?

Yes. Free reference samples ship Australia-wide within 48 hours from our Sydney warehouse so your team can feel the weight and finish. On enamel runs we recommend a pre-production sample with your actual artwork — it's the strike that confirms plating tone, colour fill and line weight before the full production batch.

Do you offer eco-friendly or sustainable badge options?

Yes. Recycled-metal tin button shells, FSC-certified paper backer cards, biodegradable badge pouches and woven badges in recycled polyester or organic cotton are all available. Our enamel pins can ship on seeded-paper backer cards that bloom into wildflowers — a beautiful pairing for sustainability-led campaigns.

What's the difference between soft enamel and hard enamel pins?

Soft enamel leaves the metal outlines raised above the colour fill, giving a tactile, layered finish that photographs with shadow and texture. Hard enamel (cloisonné) is polished flat after curing, so the surface reads as a single jewelled piece — heavier, more premium, and the finish we recommend for milestone awards and board-level gifting.

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Ready to build something people will actually keep?

Tell us the moment — the onboarding day, the brand refresh, the conference, the client thank-you — and we’ll shortlist, mock up and deliver. Samples available (cost + freight applies, credited back), 48-hour dispatch, creative thinking included.

Find it. Love it. Keep it.

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