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Counter Mats & Display
find it. love it. keep it.
Find it. Love it. Keep it. Counter mats and display pieces are the quiet workhorses of a point-of-sale moment — the printed rubber mat under the espresso cup, the bar runner that photographs at every pour, the acrylic counter sign that anchors a product…
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Find it. Love it. Keep it. Counter mats and display pieces are the quiet workhorses of a point-of-sale moment — the printed rubber mat under the espresso cup, the bar runner that photographs at every pour, the acrylic counter sign that anchors a product launch. Sense2 has been briefing branded counter display for Australian retail, hospitality and activation teams for 30 years, with thousands of 5-star Google reviews for bringing creative thinking and beautiful finish to every surface a customer leans on.
Find it fast
- Formats:
- printed rubber counter mats, felt-back bar runners, neoprene mats, acrylic counter display blocks, countertop pull-up banners, A4/A5 menu holders and tent cards
- Typical MOQ:
- 50-250 for rubber and neoprene mats, 25-100 for acrylic and printed card display, 10 for premium custom runners
- Lead time:
- 10-15 business days standard; 5-7 day express on stocked blank rubber and neoprene formats
- Branding:
- full-colour dye sublimation edge-to-edge, 4-colour process digital print, UV flatbed on acrylic, screen print (1-4 colour) on rubber
- Typical sizes:
- bar runners 600x250mm, counter mats 250x220mm or 290x240mm, acrylic display blocks A6-A3 in 3-10mm cast acrylic
- Price range (100qty, full-colour):
- AU$5.50-$14 rubber counter mat, AU$7.50-$18 bar runner, AU$12-$45 printed acrylic display
Best for
Choose counter mats & display if your moment is hospitality bar runners and branded counter mats, retail point-of-sale and product launches or trade show and activation counters.
Hospitality bar runners and branded counter mats
Felt-back rubber in 600x250mm is the photogenic workhorse — edge-to-edge dye sublimation gives you full-bleed campaign art and the felt keeps the bar top quiet. Brief the hero colour first, the logo second.
Retail point-of-sale and product launches
Pair a printed acrylic counter block with tent cards and a shelf talker. Clear or frosted 5mm cast acrylic with UV flatbed print reads beautifully at eye level and photographs well for socials.
Trade show and activation counters
Counter mats under sample products, a branded runner along the demo bench, and a countertop pull-up banner anchoring the back wall — one visual system across three surfaces, briefed and kitted together.
Cafe and barista counters
Small-format counter mats (250x220mm) under the register, tip jar or pour station. Non-slip rubber, rounded corners, sublimation print — they survive spills, steam and the dishwasher-adjacent life of a busy counter.
“Our bar runners landed a week before the venue opened and the team unpacked them like they were artwork. The colour match was exact and the felt-back is beautifully finished — they photograph in every launch shot.”
“The Sense2 team understood our retail POS brief so quickly — the acrylic counter blocks arrived colour-matched to the campaign and the counter mats tied it all together. Delivery was faster than we'd hoped and every store manager said the kit looked considered.”
“Customers consistently rate Sense2 for bringing brand thinking and warmth to every point-of-sale project — from the first proof to delivery that always lands on time.”
Compare your options
| Use case | Our recommendation |
|---|---|
| Hospitality bar runners and branded counter mats | Felt-back rubber in 600x250mm is the photogenic workhorse — edge-to-edge dye sublimation gives you full-bleed campaign art and the felt keeps the bar top quiet. Brief the hero colour first, the logo second. |
| Retail point-of-sale and product launches | Pair a printed acrylic counter block with tent cards and a shelf talker. Clear or frosted 5mm cast acrylic with UV flatbed print reads beautifully at eye level and photographs well for socials. |
| Trade show and activation counters | Counter mats under sample products, a branded runner along the demo bench, and a countertop pull-up banner anchoring the back wall — one visual system across three surfaces, briefed and kitted together. |
| Cafe and barista counters | Small-format counter mats (250x220mm) under the register, tip jar or pour station. Non-slip rubber, rounded corners, sublimation print — they survive spills, steam and the dishwasher-adjacent life of a busy counter. |
Make it a Brand Kit
Pair these together for a coordinated rollout — we’ll kit, brand and deliver everything together.
Launch Counter Kit
One printed bar runner (600x250mm felt-back rubber), a matching counter mat and an A5 acrylic tent card, all colour-matched to campaign art and kitted in branded tissue
Best for: Product launches, pop-ups and in-venue activations where the bar photographs
From AU$42 per venue at 50 kits
Hospitality Refresh Pack
Felt-back bar runner, two counter mats, an A4 acrylic menu holder and four tent cards for specials — one visual system across the pour, pay and order points
Best for: Independent hospitality groups refreshing brand across multiple venues
From AU$65 per venue at 100 kits
Retail POS Display Set
A3 freestanding acrylic counter block with UV-printed graphics, matching counter mat, and a set of printed shelf talkers for adjacent product
Best for: Retail product launches, beauty counters and premium brand activations
From AU$110 per store at 50 sets
Find it. Love it. Kit it.
How to choose
Start with the surface and the dwell time — that's the part of a counter display brief we enjoy most. If the piece lives under a glass or cup (bar runner, counter mat), felt-back rubber in 3-5mm is the right call: it grips the bench, soaks up drips and prints edge-to-edge in full colour. If the piece lives vertically or as a standalone signage moment (acrylic counter block, menu holder, tent card), cast acrylic in 3-10mm gives you the weight and optical clarity that reads premium, especially with UV flatbed print on the reverse for a glass-like finish. Branding method drives the finish more than the substrate. Dye sublimation on rubber and neoprene gives you photographic, full-bleed colour with no setup per colour — ideal for campaign art, illustration and gradient work. Screen print (1-4 colour) on solid-colour rubber is cleaner for bold logos and typography. UV flatbed on acrylic lets you layer white ink under colour for opacity on clear stock, or print direct to frosted or coloured acrylic. For premium hospitality runners, ask about double-sided print and custom die-cut shapes. Size matters more than people expect. A standard bar runner is 600x250mm — long enough for three pint glasses and a hero logo. Counter mats for register areas sit around 250x220mm or 290x240mm. Acrylic counter displays range from A6 tent cards up to A3 freestanding blocks; anything above A3 usually moves into pull-up banner territory. Round corners on rubber, polished edges on acrylic — both small details, both worth specifying on the proof. On MOQ: printed rubber counter mats and bar runners typically start at 50-100 units, dropping to 25 on some felt-back formats. Acrylic pieces start at 10-25 depending on size and print complexity. For national rollouts across 200+ venues we kit per-site and timed-release dispatch to match your launch date — that's the rhythm hospitality groups run with us. Always ask for a pre-production proof on the actual substrate; the colour of sublimation on rubber reads differently to the same file on paper, and the board moment goes better when the sample is in the hand.
Pricing guidance
Pricing rule of thumb: at 100 units with full-colour dye sublimation, a rubber counter mat (250x220mm) sits around AU$5.50-$9 per unit, a felt-back bar runner (600x250mm) AU$7.50-$14, and a printed A5 acrylic counter display AU$12-$25. At 500 units expect a 25-35% drop. UV flatbed on acrylic adds AU$2-$6 per piece depending on coverage. Setup on screen-printed rubber is AU$55-$85 per colour, once-off; sublimation has no per-colour setup.
Delivery across Australia
Delivered Australia-wide in 10-15 business days standard — Sydney, Melbourne, Brisbane, Perth, Adelaide, Hobart and Canberra daily. Speed you can trust: 5-7 day express on stocked rubber and neoprene formats, and we kit per-venue with timed-release dispatch for national hospitality and retail rollouts at no extra handling. Free shipping on orders over AU$500.
Why Sense2
- ✦30 years of point-of-sale briefs — from independent hospitality groups to national retail brands, trusted by Australian agencies and government for compliant, on-brand delivery
- ✦thousands of products in the catalogue — counter mats sit alongside coasters, menu holders, table talkers and acrylic signage so your POS story stays consistent across every surface
- ✦In-house design studio for art setup, mockups and colour-matched proofs — we know edge bleed, felt-back trim and UV-print layering on acrylic are what the finish hinges on
- ✦Thousands of 5-star Google reviews — Customers consistently rate Sense2 for reliability, clear proofs and creative outcomes that exceed expectations
Frequently asked questions
What's the minimum order for custom counter mats and bar runners?▾
Printed rubber counter mats and felt-back bar runners typically start at 50-100 units, with some blank formats dropping to 25 on pilot runs. Acrylic counter displays start at 10-25 depending on size and print. For national hospitality or retail rollouts we kit per-venue across 200+ sites — ask for a stepped quote across 50, 100, 250 and 500.
How long do counter mats and display pieces take to produce and deliver?▾
Standard lead time is 10-15 business days from artwork approval. Stocked blank rubber and neoprene formats can turn in 5-7 business days with express production. Acrylic counter blocks sit at the longer end of the window because of UV print cure and edge polishing. Sydney, Melbourne and Brisbane usually courier within 1-2 business days once decorated.
What branding and printing methods do you offer on counter display?▾
Full-colour dye sublimation edge-to-edge on rubber and neoprene (no per-colour setup), screen print (1-4 colour) on solid-colour rubber mats, UV flatbed print on cast acrylic with optional white-ink underlay for opacity on clear stock, and 4-colour process digital on paper tent cards and shelf talkers. Pre-production proofs available.
Can I see a sample of a counter mat or display piece before I order?▾
Yes. Free unbranded samples ship Australia-wide within 48 hours so you can check the weight, felt-back finish and acrylic clarity in the hand. Pre-production samples with your actual artwork are available on larger runs — the sublimation colour on rubber reads differently to a paper proof, so we always recommend it on hero briefs.
What sizes do bar runners and counter mats come in?▾
Standard bar runners are 600x250mm, long enough for three pint glasses and a hero logo. Counter mats for register and pour areas sit at 250x220mm or 290x240mm. Acrylic counter displays run from A6 tent cards through to A3 freestanding blocks in 3-10mm cast acrylic. Custom sizes and die-cut shapes are available on runs above 250 units.
Do you offer eco-friendly counter display options?▾
Yes. Recycled rubber counter mats, FSC-certified paper for tent cards and shelf talkers, and recycled acrylic for counter blocks are all available on request. Our in-house design studio will route your brief through the lower-impact substrates where they suit the finish — sustainability, done credibly, not as a tick-box.
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Ready to build something people will actually keep?
Tell us the moment — the onboarding day, the brand refresh, the conference, the client thank-you — and we’ll shortlist, mock up and deliver. Samples available (cost + freight applies, credited back), 48-hour dispatch, creative thinking included.
Find it. Love it. Keep it.